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What role does social media perform in your sale technique in a B2B business?

Social media plays a huge role for B2B early adopters at all three stages with the sales process! Here’s an executive breakdown of the findings as well as link to the initial article.

To generate leads Stage:
Content enables top of mind advantage
Opportunity to establish thought leadership for your business or personal brand

Great place to distribute your white papers, case studies and testimonials
Fine-tune your message depending on customer engagement (like free market research!)
Social networking advertising for each and every stage of the buyer’s journey.
Internet marketing chatbots that assist sale-qualify leads saving profits team’s time for higher-value activities.

Throughout the sale
Gauging Lead Responses by reading their digital gestures

Communicate with your customer to keep selling
Checking new networks at no cost from happy customers sharing your content.
Getting customer opinions where they would like to provide.
Showcase how great you treat your web visitors publicly when things don’t go in accordance with plan.

To get more information about social media lead generation see our new web portal.

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